2Bseen
Digital Presence, Designed to Be Noticed.
Every small business has a story worth sharing—but too often, they’re lost in the noise of the online world.
2Bseen exists to change that.
Work.
Lbenrubi Psychotherapy
Web Design
Tools used:
The Client
Lillian Benrubi is an accomplished psychotherapist with 30+ years of experience helping clients navigate anxiety, trauma, and life transitions. Her practice deserved a digital space that matched her expertise - but her content-rich website was overwhelming visitors instead of guiding them.
The Challenge
Lillian's existing website suffered from information overload:
-
Visual chaos: Competing buttons and dense text created decision fatigue
-
Unstructured expertise: 30+ years of psychotherapy knowledge buried in long paragraphs
-
Barriers to care: No clear path to book sessions amidst the clutter
My Role
-
Organizing content: Restructuring decades of psychotherapy content into clear, digestible sections that guide users without overwhelming them.
-
Building website: Transforming a basic Weebly template into a professional yet warm interface by simplifying navigation and establishing visual hierarchy.
-
Booking: Redesigning the scheduling flow with stepped forms and automated confirmations to reduce friction for new clients.
-
UX Advocacy: Balancing Lillian’s clinical expertise with approachable design choices to create a welcoming digital space for vulnerable users.
Proposed Outcome
Lillian's new website will be organized and well presented.
-
Reducing primary actions from 12 competing buttons to 3 clear CTAs.
-
Increasing conversion rate for consultation requests.
The Well Within.
Web Design
Tools used:
The Client
Sarah is a multifaceted energy healer, reiki master, and shamanic practitioner whose work helps people reconnect with their inner wisdom. Despite her deep expertise, she lacked a digital presence that reflected the serenity and empowerment of her practice.
The Challenge
-
Translate Sarah’s holistic offerings (tarot, yoga, reiki) into a unified, calming digital experience.
-
Organize diverse services into intuitive navigation for overwhelmed newcomers.
-
Build a Squarespace site (her preferred platform) that felt custom-designed for her spiritual audience.
My Role
-
Discovery: Held deep-dive sessions to understand her audience’s emotional journey.
-
Branding: Created a custom logo blending a wave (glow of energy) and a circle (wholeness), mirroring her "Well Within" theme.
-
Visual Design: Created a earthy, ethereal aesthetic with organic textures and soft animations to evoke tranquility.
Proposed Outcome
Sarah’s new website will reflect the safety and empowerment of her practice:​
-
Adding more client feedbacks.
-
Calculate % of increase in online booking within the first month of launch.
Big Oaks Massage
SEO & Marketing
Tools used:
The Client
David Ludwig runs massage studio specializing in therapeutic and sports massage, operating primarily through word-of-mouth referrals. Despite exceptional hands-on skills, David had no digital footprint to attract new clients or showcase expertise.
The Challenge
-
No visual identity (logo, colors, branding).
-
Poor Digital Presence: No social media or online listings existed.
-
Reliance on Walk-Ins: 100% of bookings came through sporadic referrals or street traffic.
My Role
-
Designed a custom logo featuring a sheltering oak tree with branches that flow like massage strokes, framing a therapist's healing hands at work—visually uniting nature's resilience with human care.
-
Social Media Launch: Created and grew Instagram/Facebook from 0 to 150 followers in 3 months through weekly posts using Canva Content Planner.
-
SEO Implementation: Optimized Google Business profile and directory listings, ranking for "Sports Massage", "Etobicoke Massage" within 8 weeks.
Outcome
"I finally feel like a modern business." — David.
-
45% of bookings now come through digital channels (up from 0%).
-
Real-world validation: Multiple clients now reference specific social posts as their reason for booking
Spice Nosh Brunch & Bar
Web Design
Tools used:
Desiging a Flavourful Fusion of Cultures & Digital Presence
The Client
When three friends—Vivek, Pranjal, and Anish—opened Spice Nosh, a Mississauga eatery blending American brunch with Indian spices, they needed a brand identity and website that mirrored their bold, cross-cultural concept.
My Role
As someone who’s lived both culinary worlds, I crafted:
-
Discovery: Held deep-dive sessions to understand her audience’s emotional journey.
-
A website that tastes as good as the food: Customized a Wix template with warm tones, spice-inspired textures, and menu animations that tease the fusion experience.
-
Print & social media: Designed launch flyers, business cards and initial social creatives that highlighted their unique dishes.
Outcome
Sarah’s new website now reflects the safety and empowerment of her practice:​
-
Sold-out Launch: My branding adorned their walls, menus, and promotional materials—creating instant recognition in the neighbourhood.
-
Seamless Handoff: Recognized the growing demands, I connected them with a trusted design agency to scale their social media sustainably.
-
Cultural Nuance: I didn’t just design—I tried bridging culinary traditions.
Lotus meditation
Web Design
Tools used:
Aligning Digital Presence with Spiritual Purpose
The Client
Kris and Vani’s Lotus Meditation offers guided sessions and meditation music in Kitchener-Waterloo—but their website felt disconnected from the tranquility of their in-person experiences.
My Role
As someone who’s lived both culinary worlds, I crafted:
-
Website Clarity: Restructured their site to highlight their unique offerings (like breathing techniques) with calming visuals and intuitive navigation.
-
Event Visibility Boost: Integrated Eventbrite for seamless class sign-ups, increasing event attendance by 30%.
-
Social Media Harmony: Created Instagram templates that mirrored their serene aesthetic, using soft gradients and mindful messaging.
Outcome
As both designer and weekly sound healer (playing drums at their events), I bridged the digital and spiritual:
-
"Your website now feels like walking into our space" — Vani
-
First-time attendees often mention: "I found you through that Eventbrite link!"